Profit provides the means for sustainability.

The ultimate goal of the helicat industry is to continue to generate profits from helicopter and snowcat skiing operations. Economic sustainability is the ability of each operation to generate a functional profit now while also maintaining the ability to operate indefinitely into the future.  Profitable operations produce an important economic benefit for the business, employees, suppliers and the communities in which the industry operates.

The vision.

The vision for economic sustainability is for operators to acknowledge how environmental and social sustainability next practices contribute to the financial success of their operations and help prioritize action that benefits their business and the market as a whole.

And sustainability provides the means for profit.

Maintaining economic sustainability is becoming more and more dependent on the ability of an organization to align itself with the social and environmental demands of its stakeholders. This is particularly the case for an industry such as helicat skiing, which relies on the use of shared Crown land and operates in direct contact with sensitive environments.  By gaining the support of other land users and the greater community through sustainability efforts, an operation will create the relationships required to sustain activity within this shared environment. Increasing the social license of operations, as well as demonstrating progressive management of energy and resources, can help the industry meet and exceed the demands of stakeholders.  This will help demonstrate the value of the industry to the greater economy, community and environment.  As operations take steps towards next practices in the areas of social and environmental sustainability, the economic viability of each action will be an important consideration.